![]() ![]() “We’ve had customers purchase from almost all 50 states in the first quarter, two of our top six selling styles on were from this collection. “The impact has been fantastic,” Gary Sheinbaum, CEO of Tommy Hilfiger Americas, says on the Hilfiger website. Scheier first partnered with Tommy Hilfiger on the spring 2016 adaptive kids’ collection, which marked the first time a global fashion brand modified its apparel to accommodate the needs of the differently abled community. “Our society is so ready for this,” Scheier says. Through extensive research, focus groups and networking, the foundation laid the groundwork for the attention that’s being seen today. After all, people with disabilities make up the largest minority in the world, she says. Scheier began working to educate the fashion industry about this untapped market, an endeavor that is now paying off. Today, the Cat & Jack adaptive line includes a range of accommodations such as pajamas and bodysuits with hidden abdominal openings for those using gastrostomy tubes, tagless and sensory-friendly items with zippers that can be worn in the back or the front and jackets that open on the side to make it easier for children in wheelchairs to dress themselves. Likewise, Target expanded its kids’ Cat & Jack brand in 2017 to include an adaptive line, following through on a proposal from its brand plus-size design director Stacey Monsen, who was dealing with clothing issues at home with her 7-year-old daughter Elinor, who has autism. Among the familiar TH stripes and logos, you can find apparel that incorporates Velcro fastenings, wrist loops for easier pull-on and wear, pants with larger leg openings to accommodate braces and orthotics, and magnetic zippers that can be fastened with one hand. designer fashion brand to launch an adaptive children’s line. Addressing specific physical needs, garments are more than just something to wear – they can provide emotional relief, long-lasting recognition and personalized joy. and New York, department stores and online shopping portals are now championing adaptive lines, building a connection between functionality and fashion – and not just for adults, but children, too. ![]() Census reports that they make up 19 percent of the population.Īdaptive clothing lines have traditionally been super-small organizations with designers working out of their basements or garages, often for little to no profit.īut things are heating up for adaptive clothing in the fashion world. The fashion world – a $3 trillion global industry according to Fashion United – has rarely paid attention to the needs of people with disabilities, even though the U.S. ![]()
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